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The
National University of Singapore Co-operative
Society Book Store, located beneath the campus's
central library, ordered 30 copies from publisher
Select Books for use in a political science post-graduate
seminar on public policy, entitled Politics and
Policy in Southeast Asia. Dr. Emil Bolongaita,
who expressed his opinion that the book has its
uses in NUS's academic community, will teach the
course. Specifically, for his own instruction,
he said the book offers valuable points for discussion
on questions of citizenship, as well as demands
for expansion of political space within a society,
and how government policymakers should forge their
responses.
Apparently
Dr. Bolongaita and his students were not the only
Co-op customers to recognize the value of the
book's message. Self-Censorship sold heartily
in its first few days on the bookshelves, so much
so that a second order of 20 more copies were
placed, when suddenly the book was yanked from
the shelves by Co-op management.
Singapore's academic community is well represented
inside the Co-op, which sells political commentary
and analysis by a variety of NUS professors published
by the Singapore University Press, as well as
publications from the Institute of Southeast Asian
Studies and the Institute of Policy Studies.
But
somehow, Self-Censorship was deemed unmarketable
by Co-op staff, despite its excellent turnover
with Singaporean booksellers such as MPH and Select
Books. It is also available in Kinokuniya, Borders
and WHSmith at Changi Airport.
Judgements about marketability may frequently
constitute a classical self-fulfilling prophecy,
and in this case, the Co-op management may have
designed the situation that made the book so difficult
to sell. The conspicuous yellow-cover was made
much more difficult to locate for most Co-op shoppers.
This was related to a decision made by Co-op management
to offer the book on an ask-only basis. This policy
meant that while the book was available, it could
only be found by asking staff sitting at the information
counter in the back of the store. There, behind
the desk, a towering stack of the books was placed
on another shelf, spine-side facing inward, as
if the cover was embarrassed to show itself to
the world.
Some weeks after forcing shoppers to ask for the
book from 'that Gomez character,' the Co-op made
another decision, and returned all their remaining
copies of the book to the publisher, Select Books.
Interested parties will likely never know if the
inquiries of this journalist or other factors
motivated this decision, but it means that NUS
students will no longer be able to buy the book
at the University's official book store.
Meanwhile, across campus, those willing to look
a little harder could locate the book much more
easily. Located beneath the Yusof Ishak House
is a sundry goods shop named Ismath Store, selling
everything from candy and cold drinks to peanuts
and postcards. The kind lady and gentleman operating
this vending stall agreed to show a large yellow
poster announcing the sale of Singapore's Shame
that can be seen fifty meters on ones' approach
to the campus Post Office. It retails here at
S$14, the cheapest price in town. While the book
is acceptable for this mom-and-pop store selling
everyday items to the public, it has been deemed
too controversial for the University's academic
public.
At
least, too controversial for some and not others.
One can easily note the irony in the fact that
the author presented a seminar paper on political
culture in multi-ethnic Singapore on the 2 March
at the Malay Studies Department, and the fact
that it was ordered for use in a university class
at all.
One spin-off of this self-censorship fiasco was
the opportunity to harness the potential of the
newsstands in promoting and selling the book.
Presently the book is available in some selected
newsstands throughout the island, including the
very well known corner magazine stand at Holland
Village. The facts would seem to indicate that
the book's message resonates enough that it can
be sold in a variety of locations, whether mom-and-pop,
specialty bookstore, or via mail order. In the
wake of the book's launch in Jakarta, forthcoming
presentation in Malaysia, and availability in
Australia, the title seems headed for its first
reprint. The book's potential was first recognized
by CNBC's Asian Wall Street Journal Bulletin,
and now, regional publications from Asiaweek to
the Far Eastern Economic Review have noted the
book to be worthy of review in light of Singapore's
changing relations between state and society.
What
could explain the Co-op's rationalization for
withholding this title from the academic public
that frequents the store? Only they would know
the kinds of reasoning that would be useful to
justify such a decision, but they delayed, and
ultimately declined comment. The decision to withdraw
the book from the shelves seems especially unusual
given Dr. Bolongaita's feeling that no one from
the university administration had taken any umbrage
with his ordering of the book for use in a class.
If the university has not disproved of the book
in one context, it seems highly unlikely that
it would express reservations in another. But
in the Co-op's case, it seems apparent that in
the places where ideas are supposed to flow freely,
supported by notions of academic and intellectual
openness, gatekeepers still see themselves as
guardians of free thought. Therein lies the mystery
of Singapore's Shame.
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